![]() One mistake many businesses make is that they start a Google AdWords campaign without optimization and expect it to do the job for them. The truth is a successful campaign is composed of careful planning from the crafting, execution, and maintenance. You can’t just run any campaign and leave it after launching. To avoid wasting too much of your budget, it’s important to know how you can make your ad campaigns more efficient. Luckily, this article will provide some helpful tips for you: Use Targeting to Find Your Right Audience Google AdWords has an elaborate targeting feature that allows you to select audiences based on gender, age, location, interests, educational background, income, device, etc. Knowing your target audience will save you from unnecessary spending on clicks that don’t actually convert. This also includes researching the right keywords to use. You have to put yourself in your audience’s shoes. What keywords would they usually use to search for your product or service? Of course, you need to consider the affordability of the keywords, especially if they have high search volumes. You may also use keyword tools available to help you out. Include a Call to Action Just like any other ads, call-to-actions are always a must. It can separate from a conversion made to a conversion lost. Your audience may see your ad, but they won’t automatically know what to do. How do you solve that? Tell them explicitly. Do you want them to sign up? Book an appointment? Like a page? Avail a free trial? This may be composed of a single sentence and a few words, but it’s a crucial part that determines the success of your ads. Pay Attention to Your Analytics A perfect ad won’t come on your first try. There’s no single formula for all types of businesses, much more your own brand. It’s only natural. The only way to find out is to keep testing and testing. In the initial stage, monitor the performance of your ads. Which campaigns perform best? What strategies did you apply? Which targeting settings did you use? You may emulate these for your future ads and discontinue the underperforming ones. Optimize for Mobile Internet users have been shifting to mobile because it’s more convenient. This means people are searching for information while they’re on the bus, sitting on the couch, or outside walking. To maximize the potential of your google ad campaign, they must address mobile users as well. Create an Appropriate Landing Pages You’ve completed the initial steps of a good ad campaign, but what happens next after they click your ad? Don’t lead them to your home page and leave them figuring out where to go. If your call-to-action tells them to sign up, the button must lead them to a page where they can register. This includes the appearance and accessibility of your website as well. Your theme must look professional and the navigation easy to access. It’s a huge turnoff for customers to see an unprofessional looking website. Trustworthiness and reputation are also important when it comes to generating conversations. Need help with optimizing your page? Contact your trusted SEO service company. Creating and running a Google AdWords campaign is certainly no easy job. Not only does it cost money, it takes a lot of investment on experimentation as well. You don’t have to spend a fortune on ads, though; all you need is to follow these tips for maximum efficiency.
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![]() Often times, when a business is just starting out their online marketing efforts, aiming for better visibility online, they look to building social media campaigns. This is a great start, and as with everything else, there are always ways to improve the effectiveness of the campaign. For start-ups and social media newbies, the best marketing partner for that social media campaign is PPC or pay per click advertising. But why exactly is it helpful? And how can your business include PPC in your next strategy planning for your Facebook, Twitter, or Instagram campaigns? Here’s what you should know. ![]() Why It’s Helpful for Your Campaign Sure Exposure While social media is a good place for brands to get noticed, with the number of items that flood the feeds of users daily as well as unpredictable algorithm changes every now and then, it’s important to take extra measures. Apart from the regular posts you create which rely on organic effectiveness (unless you boosted them), making use of PPC, whether on Facebook’s in-site Facebook ads or with search engine ads, is a great way to make sure that no matter how many items are on their feed or how many other pages appear on their search results, you’re going to be there provided that you played your targeting well. You Appear to the Right People Speaking of targeting, we must remember that when it comes to successful marketing, it’s not enough to make yourself known to lots of people; making yourself known to the right people is important as well, if not more crucial. The best thing about PPC and paid ads on online platforms in general is the availability of targeting options. Whether it’s local area or nationwide or even worldwide audiences, teenagers or retirees that you’re after, you have the option of making sure you show up on these audiences’ feeds. From general to extremely specific demographics, your ads are provided with the opportunity to strategically appear as you need them to. It Isn’t Cost-heavy Another great thing about PPC is it doesn’t have to weigh down your entire budget. Since it’s only going to cost you when clicks are actually made, you get the most of what you spend on it. Moreover, you don’t have to spend a lot on the ads as well – virtually any budget can avail of its benefits, and it’s really all up to you. ![]() How to Start Including It in Your Campaign Analyze Your Existing Statistics Research is key for building a strategy that works, and before diving into anything else and investing your budget into a PPC ad, you should know your weak spots and your strong points to make sure that your start is an already cost-effective one. See what kind of material and which posting strategies have already worked best and start from there, and consequently, see what material and posting strategies have already failed before so you can avoid investing in something that you already know won’t work. Check Out the Competition Whatever business you’re in, one thing stays true: there is always competition, and you can expect that you’re not the only business of your kind that’s online. With that, looking at how your competitors market themselves online is a great way to refine your strategy, such as knowing what to stay away from in order to avoid sounding similar, or maybe taking something that hasn’t worked for them and improving it – it may just work for you. Make Sure Your Content Is Actually Engagement-friendly The goal of your PPC incorporation shouldn’t simply end at exposure, it should also be aiming for shares, comments, and reactions/likes. There’s no point in garnering a 2k audience reach with your PPC ad if people don’t actually click on them. This is why making sure your ad’s copy/overall content is something people will actually care about and respond to, and if you brew your content right, you can even get more shares out of it. A social media campaign works, but that doesn’t mean you can’t add in some extra effort to boost its effectiveness, and PPC is the perfect addition to improve the performance of your online efforts. If you’re thinking outsourcing your social media and PPC campaign needs, know that you don’t have to choose between a marketing team and a PPC agency – you can acquire professional assistance for both at once with a good digital marketing company. ![]() Customers are the essence of any business. That’s why they’re businesses; they’re built upon people patronizing their brand. With most business inquiries and transactions taking place online, it’s a must that entrepreneurs ensure their online customer service game is always at its best. Now and again, however, pages are prone to dealing with customers in less than ideal ways. Given that, it’s time to review some of the biggest yet overlooked online support mistakes and how they can be addressed. Mistake Number 1: Leaving Customers on Read Whether you’re doing customer support yourself or have a team to do it for you, unless you have round-the-clock services, chances are it’s not all the time that messages are answered promptly. You’re (or your support staff are) only human, after all, and some messages may not be paid attention to in time. While that’s understandable, leaving a query unattended to, meanwhile, is a different story. Not only is it offensive, but it says a lot about how much you value your customers. Once word of how poor your online customer support is gets out, you can say goodbye to building a loyal customer following. Solution: Use Auto-replies One of the best things you can do to aid this customer-irker is to make use of auto-responses. Platforms like Facebook and Twitter allow in-channel auto-response features, so you’ll simply have to set-up the template to be used. The responses can act as a temporary attendee to your customer, just make sure to regularly check your messages to make sure that apart from the auto response, the query actually gets answered. Better yet, the feature can be modified and customized according to the question, so for more general/FAQ-type questions, you can use the auto-response template as the total answer. Mistake 2: Losing Your Cool Part of effective customer service is maintaining professionalism at all times. It’s not uncommon, however, to encounter stories of displeased customers getting unprofessionally handled by business owners. When those kinds of mishandled cases occur, chances are it’s due to lack of training on the part of the support staff. Or as in some cases, it’s the business owner themselves that’s handling the situation, and due to the pressures of business, may have temporarily lost control. Solution: Hire Quality Support Staff This should definitely be an automatic part of any business strategy, but it’s one of the most overlooked aspects when it comes to investments. It’s easy to say that you’ll handle it yourself, but come the time that your business is growing and things are getting hectic you’ll find that trying to do everything yourself is counterproductive. Investing in a well-trained support staff with substantial experience in handling customers, from the most pleasant to the most irked, is crucial as they will be the ones to directly face your market. And if your team is reliable, you never have to worry about your customer support ending up in customer horror stories. Mistake 3: Failing to Acknowledge Negative Feedback Negative comments and responses from customers and online users are to be expected, and while for personal accounts and personal instances it would be best to leave the post or comment alone, if you’re a business, it’s important that they be responded to as soon as possible. Never delete the comment or leave the comment unacknowledged; not only will this irritate the customer further, but it will send your potential customers the wrong message that their feedback isn’t valued. Solution: Respond and Follow Up A simple response addressing their concern and a follow-up message where you can discuss the matter better should be protocol. Apart from apologies, an assurance on how you’ll fix the situation is a very good idea. Aside from fixing the situation then and there, it’s also important to follow up on them after a while and see if they visited your store/restaurant or transacted with you again. If they did, ask them on any improvements. A good way to generate leads is to be where your customers are. Online business lead generation is about building relationships with potential customers of your brand, and one of the ways you can reach prospects is through social media. It’s said that there are nearly 2.5 billion users on social media. Most of your customers are likely on social media platforms like Facebook and Instagram, and so are your prospective customers. Whether you’re a B2B or B2C company, you can follow these social media strategies for lead generation. 1. Using Gated Content Gated content is a tactic marketers use to acquire user information in exchange for website content. Some websites like to ask for name, email address, and other information before they continue offering the content users came for. As much as 80 per cent of content by B2B marketing are considered gated. This is a really easy and effective tool for generating leads, but it isn’t always the best choice. Some people aren’t as open to giving their information in exchange for a PDF. Fret not; there is always a way to get potential customers to sign up for something. If you’re trying to increase brand awareness, you’d want to let your prospects know who you are, what they’re missing, and what you can offer them. When they’re in the stage of making the decision to buy what you have to offer, you’ll have an easier time convincing them to give their information. 2. Promoting Your Social Media Accounts Through Other Channels These days, brands not only promote their website, they also promote their Facebook, Twitter, and Instagram accounts on their different social media accounts. For instance, you can tell your followers on Facebook to follow your Instagram, and vice versa. You can also embed your social media links on your website and content in blog posts. This tactic can enhance your SEO. 3. Using Relevant Hashtags Hashtags redirect users to a certain category of content. On Instagram and Twitter, you can use hashtags so people can find your content more easily. It helps to know which hashtags are popular and relevant for your brand. You can also create your own hashtags. Having your own hashtag can let people identify your brand and single it out from the rest. If you have a marketing campaign, you can influence your followers to use your own hashtag. Just a heads-up though: Facebook isn’t exactly hashtag-friendly, so it’s best to steer clear from that on Facebook. 4. Using Lead Ads on Facebook Lead ads on Facebook allow users to sign up for anything by agreeing to exchange information they’ve entered on Facebook. It’s much like gated content, only instead of asking people to fill out forms, their information is already provided on Facebook. It’s a convenient way of getting leads, and it’s easy. There are many ways to generate leads. One such way is to reach potential customers on social media. When you know the tricks of the trade, your social media campaign will not only generate leads but also retain customers. Doesn’t that sound promising? If you’re looking for more potential customers, you can always hire a company that specializes in marketing lead generation. Do people still use outreach marketing these days? Yes, they do. Outreach marketing is very much alive up to this date. Usually done through email, it’s one of those marketing strategies that take effort but bears great reward. That’s why it stands as a reliable and efficient go-to for startup and small businesses. Outreach Marketing Definition is the process of distributing and sending information to gather qualified leads. Compared to traditional email marketing, it is crafted more personally and targeted, in such a way so as not to explicitly sound like selling a product or service. So what’s so good about it and what can it do for your business? Here are some of the benefits it can provide: 1. Wider Audience Reach For startup and small businesses, gathering a significant amount of audience can be quite difficult. And even more so, an audience that are likely to convert. With the help of an influencer, you can extend your reach a lot, since their followers will also learn about your product. And nothing will convince a person try out a product or service when they see a popular figure endorse it. Think of it as you trying to promote yourself to get a date as opposed to your crush’s close friend saying good things about you to them. It can even cause a domino effect as influencers interact with one another, so keep your possibilities open. Another influencer might offer to do a review of your product in exchange for a trial as well. 2. Better Customer Relationship Outreach marketing focuses on the quality of leads you generate rather than the quantity. What are you going to do with your long list of contacts, or emails where no one ever replies, or worse, even be marked as spam? Emails done through this are aimed towards authenticity and building a real relationship that is beneficial for both parties, such as providing incentives when necessary. It’s not only about adding more to the list, it’s about maintaining what’s currently there. This strategy reinforces customers who already developed affinity your brand. It feels good to know that the company they’re supporting would take time to send them a personal email. It encourages them further. 3. Higher ROI and Conversion Rate Once you’ve successfully chosen the right influencer to represent your product or service, you can already expect growth in your sales. This is because that person’s audience surely belongs to the niche your industry is in. It’s definitely more efficient than sending out a hundred emails and only getting one conversion, for example. You may even reap long term benefits from this such as being associated with a certain influencer, even when you’re not working with them anymore. Gathering online business leads will always be tricky and elusive, no matter what marketing strategy you employ. For outreach marketing, it’s not a magic spell that will get you the results you want. You still need to be able to choose the right influencers and the right people to contact. So do your homework, and research. It’s 2018 and email still outshines social media marketing. If you’re thinking of throwing your email list away because you think other mediums will outlive it, think again. Email reaches your audience four times more effectively than Facebook. In fact, there are a lot of successful email marketing campaigns that generate promising results. Before you leave out the option to engage in this, ask yourself: what exactly makes an email campaign good? The best campaigns know what makes people act. This includes an effective CTA button, personalized email, and interactive content. Let's get more in-depth on them. 1. A Call-to-action Button That Emphasizes Urgency One of the best methods to get your readers to act is to give them a sense of urgency. People don’t want to lose opportunities. A CTA can influence your readers to act immediately. That doesn’t mean you should bombard your recipients with signs that say they should do everything now. Your CTA should still be tasteful, not bordering on desperate. Your customers will pick up on that. An example of this is UncommonGoods, an online retail store. In one of their emails promoting gifts for Mother’s Day, they embody urgency in their copy, ending with a CTA that ensures conversions. Their copy says, “Don’t you think Mom would’ve liked a faster delivery?” and their CTA says, “rush over to see our Mother’s Day collection”. UncommonGoods’ strategy is simple: reach out to customers in a friendly tone. Give them a sense of acting now before it’s too late. Your email campaign shouldn’t push customers in the wrong way. It should give them a lasting impression to decide for themselves to act. 2. Personalization Total Annarchy, a newsletter for people who love writing, content, marketing, and business uses personalized emails not only to drive revenue and clicks from recipients. They grant their readers “love letters” to develop brand affinity and loyalty. Chief Content Officer Ann Handley writes longform content as an introduction in each of her newsletters. Handley wants her readers to get to know her as a person, not just as a marketer, speaker, or an author. You don’t have to write longform content on each newsletter like she does. But you can try other methods of personalization, like including the first name of each recipient on your emails. 3. Interactive Content You don’t want to leave your audience reading in a passive manner. That’s going to bore them. Bonobos, a male clothing line, lets their recipients select their size on their emails. Simple as that. Your campaign’s interactive content doesn’t have to be complex. You just have to find a way to capture your customers’ attention and let them interact with the email. Remember, consumers love when they can feel something. Additionally, the takeaway we can get from Bonobos is its attractive graphics. Visuals just don’t fail. There are more elements to a great email marketing campaign that aren’t discussed above. If you’re unsure about what approach to take, you can always contact a company that specializes in it to bring success to your business. For businesses of today, building and maintaining online presence has become more challenging. They are not only faced with hundreds of competitors, but also the relentless changing of technology day by day. Many methods of marketing are available here and there, but knowing which will work for your business at the moment can do lots in determining your success. Google AdWords is a common term you hear in digital marketing. It’s a form of pay per click advertising that allows business to display their ads to a highly targeted audience. Unlike SEO, the traffic generated will not be organic, but the selling factor of this tool is its immediacy. Interested in starting your own google ad campaign? If you’re not yet convinced, here are some more benefits it could bring to the table: It is Cost-effective Upon hearing the terms “pay per click”, you may already feel discouraged from delving more into it. The truth is, it isn’t as expensive as you think. With Google AdWords, you can be confident that every penny you’re spending is being earned back with relevant traffic. You will only pay when users click on your ad. Moreover, you can choose the audience to whom these ads will be shown. This implies a higher conversation rate because the visitors are more likely to purchase your products or services because their demographic data matched with the settings you’ve inputted in your ads. The Ads are Highly Customizable The internet is a vast space with millions of users online. Being a business with a certain niche, your goal isn’t to market to all of them. So how do you cut through all the noise? With targeting options for your ads, it’s a piece of cake. You are able to target audience by their location, language, time, interest, and search history. You can also cater to mobile audiences and remarket to those who have already been acquainted with your brand. The Ads Can Run Instantly Compared to SEO, you won’t have to wait for weeks or months to garner results with Google AdWords. This isn’t to say you should ditch SEO for Google AdWords. Having a mix of both is certainly the best way to go for long term business success. After you’ve set your ad campaign settings and your budget, your ads can be displayed immediately for your audience to see. Then the data will be made available to you, and you can even change or tweak it as you go. You Can Keep Track of your Results A very important feature of any marketing tool is the data you may acquire. Every part of your google AdWords campaign can be measured from the number of clicks, impressions, conversions, and more. In this way, you can pinpoint which strategy works best for a certain type of audience. It also allows you to halt underperforming campaigns and use it to improve your future strategies. So what do you think of Google AdWords. For startup and small businesses, don’t be afraid to give the waters a try. Who knows, it might the key to your online success. You can always ask assistance from your Google AdWords service provider for optimal performance. ![]() Planning your business’s first Facebook marketing strategy can be a troublesome experience. Executing said plan? Even more so. And it’s much more headache-inducing if you haven’t got a marketer to help you out with it. There’s also the issue about Facebook’s new algorithm that makes it harder for brands to have a bigger presence on the news feeds. So if you’re really set on doing this on your own, there are a couple of things you need to know that could make your time a little bit easier: Consistency Is Key and So Is Quality If there’s one thing that many brands don’t do that they actually should, it’s being consistent with their posts. Posting on a regular basis even if it’s only once a day reminds people that you’re still active online. But don’t post several times a day—you’re better off limiting it to 3 posts at the most. Any more than that and your followers can get irritated and unfollow you. But sometimes we can’t always be on Facebook to post something. This is when social media management tools like Hootsuite can be of use to you. They let you schedule posts whenever you want ahead of time. However, you should make an effort to study the best time for posting so that majority of your followers may see it. You can do that by studying your Page Insights. And always remember that your posts—whether it’s an image, a video, or just a caption—should have a quality that is appropriate for your brand. We’re not just talking about high resolution pictures. If you’re going for a fun-loving persona or a luxurious, high-end character, your posts should reflect it. But we’re not just on social media to post about our goods. We’re also here to Encourage Interactions and Reviews Create posts in such a way that it helps spark a conversation with your audience. Leave a CTA that asks them a question, and reply to the comments that they leave behind. You can also comment on posts that mention your brand and share them if you like. But we’re not talking about interacting with followers only. What you want to do is interact with influencers—people who have a large sway over a sizable population of users. Restaurant owners, for example, could definitely benefit from having a food blogger visit their establishment and write something about it. Of course, the food and the service have to be really good though if you want great reviews! Some pay these people to say something good, but it has the potential to backfire on the restaurant. Isn’t it better for a review to be genuinely positive? So when someone makes a post about your brand or a product of yours, you can do a variety of things, like a) sharing their post and thanking them for it b)comment on said post, or c) all of the above. When you do this, you are Giving Users A Spot In The Limelight When you’re giving your audience some positive attention, you’re fostering loyalty among your followers and showing them that your brand cares about their customers. It also increases the chances of them talking about you as well and encouraging people to buy your products. So instead of focusing solely on your business and what you’re offering, think about your audience and what they can contribute to your page. However, while these can work wonders for your organic reach, let’s be honest: it’s hard to depend on organic results alone these days. That’s why it’s recommended that you ![]() Set a Budget for Ad Boosting Hoping and praying that someone shares your posts so that they’ll appear on others’ News Feed is, frankly, futile. Many digital marketing experts will definitely tell you that you should consider using paid advertising if you really want to see your posts get more reach, engagements, and—hopefully—conversions. Boosting your posts doesn’t take that much money, actually. Depending on the options you choose, you can have a daily budget as low as $1. Setting a Facebook marketing campaign in motion is indeed a lot of work, isn’t it? It looks easy at first, but then you realize that it’s not that easy at all! You better start implementing these tips now if you want to see some improvements in your online reputation and most importantly, your sales. Lead generation marketing for small businesses means not only competing with other small businesses. It entails competing with brand giants as well. When you’re placed in the same arena as the industry’s biggest names, your brand can easily go unnoticed without the right marketing tools. Lucky for this generation’s businesses, social media is at an all-time peak. It’s become everyone’s haven for engagement. Social media marketing can be helpful for generating leads, but only if it’s done right. Given the vast competition among brands online, there’s still a slim chance you’ll get ahead… without knowing these tips. 1. Use Memes In Richard Dawkins’ words, the word “meme” originally meant to describe “a cultural idea or trend that circulates and grows in popularity”. Internet memes (just “memes” unless you’re a grandma) are basically anything—an image or a video—that can be used repeatedly for different setups where they are appropriate. You’ll find that a lot of content on the internet is filled with memes. That’s credited to their popularity, relatability and widespread circulation. Remember, however, that although using memes sounds like an easy way to get leads, it only works if it’s appropriate for your brand. Use memes sparingly and continue creating original content. 2. Know Which Platforms Your Audiences Are on When you’re exploring ways to market online, chances are you’ll think about signing up and posting on all platforms. After all, more publicity means more chances of generating leads, right? Not really. Each social media platform is built differently. You can't market the same product to someone reading an article on LinkedIn about productivity as someone viewing Snapchat Stories in the afternoon. Facebook is a decent place to start, especially because there are over 2 billion active users as of 2017. Facebook also has plenty of tools for advertising which can guarantee you a high ROI with the right strategies. Find out what other social media platforms your target audiences use, and then build your strategies around those networks. 3. Automate Your Posts Your company’s online presence thrives through constant posting and engaging with your community. The more you grace users with quality content, the more likely you will generate leads. If creating content for your business isn’t time consuming enough, posting them one by one on social media networks can mean double-time for you. Fortunately, you can schedule your posts and social engagements such as likes and shares. 4. Hire a Lead Generation Company When your business is running on a tight schedule, sometimes it pays to outsource your social media needs. Watch your business thrive online when you see results not just with increasing followers, but also engagements. There are different methods for lead generation and social media marketing is one of your brand’s best bets. You can get creative with your methods and strategies. If you’re still feeling unsure, hiring a local business lead generation company is also a good idea. So you’ve laid out all your best ideas for advertising your business online. You stumble upon the option of advertising on Facebook, put your best foot forward, and go try it out. You discover after a couple of months that your ads didn’t do very well for you. Maybe you did something wrong? Maybe Facebook’s advertising is a game of luck. Or maybe, you’re unfamiliar with how Facebook advertising works. If you think Facebook isn’t working its magic for you, keep in mind that Facebook is serious about business. In other words, Facebook is rooting for your business to thrive. With this in mind, how can you use the available tools on Facebook to reach a sizable audience waiting to see your products or services? Business is a two-way street, so learning how to correctly target your audience is not only crucial, but could possibly be your best solution. Here are some tips to customizing your target audiences on Facebook. 1. Targeting by Frequency Frequency is the average number of times your ad appeared to each user on Facebook. This tool is great for optimizing clicks into conversions because first-time viewers of your site likely won’t become conversions—98 per cent of people, to be exact, who have visited your site the first time won’t purchase from you. When you create a custom audience based on factors like web traffic, you can click the “further refine by” button, and select a frequency from the menu. 2. Lookalike Audiences Lookalike audiences are a market that’s possibly interested in your business because they are similar to your existing audience. Facebook enables you to choose a percentage of people you want to target, from 1 to 10 per cent. Here’s a tip: create a lookalike audience targeting only 1 per cent. Having a 1 per cent lookalike audience sounds like it isn’t promising much because the number sounds too small, but it actually targets a more specific audience. AdEspresso tested this theory in 2017, and found that a 10 per cent-based lookalike audience had 70 per cent higher cost per lead than a 1 per cent audience. Of course, nothing is set in stone, especially on this rapidly changing platform. You can try A/B testing for this method to see what percentage works best for your business. 3. Use Interests and Exclusions When Building Custom Audiences When you create a specific audience, you want to be as specific as possible. Demographic data aside, interests can not only help your page increase viewers, but target a specific type of audience that is more likely to become conversions. You can try your hand at targeting people based on their jobs, industry, and even income. Ads Manager provides an “Interests” and a “Job Titles” tool under Detailed Targeting. To further that specific targeting, you can use exclusions. Ads Manager provides that tool to narrow down your audiences. For example, you can enter under Job Titles “Accountants” and under Exclusions, you can enter “Sales”. That will help your ad be targeted to a smaller, but more detailed audience. For the beginner, advertising on Facebook can be quite overwhelming considering all the helpful tools it offers advertisers. If you’re having second thoughts about Facebook advertising on your own, you can contact a group of people who can help you with your next ad campaigns. |