A good way to generate leads is to be where your customers are. Online business lead generation is about building relationships with potential customers of your brand, and one of the ways you can reach prospects is through social media. It’s said that there are nearly 2.5 billion users on social media. Most of your customers are likely on social media platforms like Facebook and Instagram, and so are your prospective customers. Whether you’re a B2B or B2C company, you can follow these social media strategies for lead generation. 1. Using Gated Content Gated content is a tactic marketers use to acquire user information in exchange for website content. Some websites like to ask for name, email address, and other information before they continue offering the content users came for. As much as 80 per cent of content by B2B marketing are considered gated. This is a really easy and effective tool for generating leads, but it isn’t always the best choice. Some people aren’t as open to giving their information in exchange for a PDF. Fret not; there is always a way to get potential customers to sign up for something. If you’re trying to increase brand awareness, you’d want to let your prospects know who you are, what they’re missing, and what you can offer them. When they’re in the stage of making the decision to buy what you have to offer, you’ll have an easier time convincing them to give their information. 2. Promoting Your Social Media Accounts Through Other Channels These days, brands not only promote their website, they also promote their Facebook, Twitter, and Instagram accounts on their different social media accounts. For instance, you can tell your followers on Facebook to follow your Instagram, and vice versa. You can also embed your social media links on your website and content in blog posts. This tactic can enhance your SEO. 3. Using Relevant Hashtags Hashtags redirect users to a certain category of content. On Instagram and Twitter, you can use hashtags so people can find your content more easily. It helps to know which hashtags are popular and relevant for your brand. You can also create your own hashtags. Having your own hashtag can let people identify your brand and single it out from the rest. If you have a marketing campaign, you can influence your followers to use your own hashtag. Just a heads-up though: Facebook isn’t exactly hashtag-friendly, so it’s best to steer clear from that on Facebook. 4. Using Lead Ads on Facebook Lead ads on Facebook allow users to sign up for anything by agreeing to exchange information they’ve entered on Facebook. It’s much like gated content, only instead of asking people to fill out forms, their information is already provided on Facebook. It’s a convenient way of getting leads, and it’s easy. There are many ways to generate leads. One such way is to reach potential customers on social media. When you know the tricks of the trade, your social media campaign will not only generate leads but also retain customers. Doesn’t that sound promising? If you’re looking for more potential customers, you can always hire a company that specializes in marketing lead generation.
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