![]() Often times, when a business is just starting out their online marketing efforts, aiming for better visibility online, they look to building social media campaigns. This is a great start, and as with everything else, there are always ways to improve the effectiveness of the campaign. For start-ups and social media newbies, the best marketing partner for that social media campaign is PPC or pay per click advertising. But why exactly is it helpful? And how can your business include PPC in your next strategy planning for your Facebook, Twitter, or Instagram campaigns? Here’s what you should know. ![]() Why It’s Helpful for Your Campaign Sure Exposure While social media is a good place for brands to get noticed, with the number of items that flood the feeds of users daily as well as unpredictable algorithm changes every now and then, it’s important to take extra measures. Apart from the regular posts you create which rely on organic effectiveness (unless you boosted them), making use of PPC, whether on Facebook’s in-site Facebook ads or with search engine ads, is a great way to make sure that no matter how many items are on their feed or how many other pages appear on their search results, you’re going to be there provided that you played your targeting well. You Appear to the Right People Speaking of targeting, we must remember that when it comes to successful marketing, it’s not enough to make yourself known to lots of people; making yourself known to the right people is important as well, if not more crucial. The best thing about PPC and paid ads on online platforms in general is the availability of targeting options. Whether it’s local area or nationwide or even worldwide audiences, teenagers or retirees that you’re after, you have the option of making sure you show up on these audiences’ feeds. From general to extremely specific demographics, your ads are provided with the opportunity to strategically appear as you need them to. It Isn’t Cost-heavy Another great thing about PPC is it doesn’t have to weigh down your entire budget. Since it’s only going to cost you when clicks are actually made, you get the most of what you spend on it. Moreover, you don’t have to spend a lot on the ads as well – virtually any budget can avail of its benefits, and it’s really all up to you. ![]() How to Start Including It in Your Campaign Analyze Your Existing Statistics Research is key for building a strategy that works, and before diving into anything else and investing your budget into a PPC ad, you should know your weak spots and your strong points to make sure that your start is an already cost-effective one. See what kind of material and which posting strategies have already worked best and start from there, and consequently, see what material and posting strategies have already failed before so you can avoid investing in something that you already know won’t work. Check Out the Competition Whatever business you’re in, one thing stays true: there is always competition, and you can expect that you’re not the only business of your kind that’s online. With that, looking at how your competitors market themselves online is a great way to refine your strategy, such as knowing what to stay away from in order to avoid sounding similar, or maybe taking something that hasn’t worked for them and improving it – it may just work for you. Make Sure Your Content Is Actually Engagement-friendly The goal of your PPC incorporation shouldn’t simply end at exposure, it should also be aiming for shares, comments, and reactions/likes. There’s no point in garnering a 2k audience reach with your PPC ad if people don’t actually click on them. This is why making sure your ad’s copy/overall content is something people will actually care about and respond to, and if you brew your content right, you can even get more shares out of it. A social media campaign works, but that doesn’t mean you can’t add in some extra effort to boost its effectiveness, and PPC is the perfect addition to improve the performance of your online efforts. If you’re thinking outsourcing your social media and PPC campaign needs, know that you don’t have to choose between a marketing team and a PPC agency – you can acquire professional assistance for both at once with a good digital marketing company.
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