![]() Planning your business’s first Facebook marketing strategy can be a troublesome experience. Executing said plan? Even more so. And it’s much more headache-inducing if you haven’t got a marketer to help you out with it. There’s also the issue about Facebook’s new algorithm that makes it harder for brands to have a bigger presence on the news feeds. So if you’re really set on doing this on your own, there are a couple of things you need to know that could make your time a little bit easier: Consistency Is Key and So Is Quality If there’s one thing that many brands don’t do that they actually should, it’s being consistent with their posts. Posting on a regular basis even if it’s only once a day reminds people that you’re still active online. But don’t post several times a day—you’re better off limiting it to 3 posts at the most. Any more than that and your followers can get irritated and unfollow you. But sometimes we can’t always be on Facebook to post something. This is when social media management tools like Hootsuite can be of use to you. They let you schedule posts whenever you want ahead of time. However, you should make an effort to study the best time for posting so that majority of your followers may see it. You can do that by studying your Page Insights. And always remember that your posts—whether it’s an image, a video, or just a caption—should have a quality that is appropriate for your brand. We’re not just talking about high resolution pictures. If you’re going for a fun-loving persona or a luxurious, high-end character, your posts should reflect it. But we’re not just on social media to post about our goods. We’re also here to Encourage Interactions and Reviews Create posts in such a way that it helps spark a conversation with your audience. Leave a CTA that asks them a question, and reply to the comments that they leave behind. You can also comment on posts that mention your brand and share them if you like. But we’re not talking about interacting with followers only. What you want to do is interact with influencers—people who have a large sway over a sizable population of users. Restaurant owners, for example, could definitely benefit from having a food blogger visit their establishment and write something about it. Of course, the food and the service have to be really good though if you want great reviews! Some pay these people to say something good, but it has the potential to backfire on the restaurant. Isn’t it better for a review to be genuinely positive? So when someone makes a post about your brand or a product of yours, you can do a variety of things, like a) sharing their post and thanking them for it b)comment on said post, or c) all of the above. When you do this, you are Giving Users A Spot In The Limelight When you’re giving your audience some positive attention, you’re fostering loyalty among your followers and showing them that your brand cares about their customers. It also increases the chances of them talking about you as well and encouraging people to buy your products. So instead of focusing solely on your business and what you’re offering, think about your audience and what they can contribute to your page. However, while these can work wonders for your organic reach, let’s be honest: it’s hard to depend on organic results alone these days. That’s why it’s recommended that you ![]() Set a Budget for Ad Boosting Hoping and praying that someone shares your posts so that they’ll appear on others’ News Feed is, frankly, futile. Many digital marketing experts will definitely tell you that you should consider using paid advertising if you really want to see your posts get more reach, engagements, and—hopefully—conversions. Boosting your posts doesn’t take that much money, actually. Depending on the options you choose, you can have a daily budget as low as $1. Setting a Facebook marketing campaign in motion is indeed a lot of work, isn’t it? It looks easy at first, but then you realize that it’s not that easy at all! You better start implementing these tips now if you want to see some improvements in your online reputation and most importantly, your sales.
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