It’s 2018 and email still outshines social media marketing. If you’re thinking of throwing your email list away because you think other mediums will outlive it, think again. Email reaches your audience four times more effectively than Facebook. In fact, there are a lot of successful email marketing campaigns that generate promising results. Before you leave out the option to engage in this, ask yourself: what exactly makes an email campaign good? The best campaigns know what makes people act. This includes an effective CTA button, personalized email, and interactive content. Let's get more in-depth on them. 1. A Call-to-action Button That Emphasizes Urgency One of the best methods to get your readers to act is to give them a sense of urgency. People don’t want to lose opportunities. A CTA can influence your readers to act immediately. That doesn’t mean you should bombard your recipients with signs that say they should do everything now. Your CTA should still be tasteful, not bordering on desperate. Your customers will pick up on that. An example of this is UncommonGoods, an online retail store. In one of their emails promoting gifts for Mother’s Day, they embody urgency in their copy, ending with a CTA that ensures conversions. Their copy says, “Don’t you think Mom would’ve liked a faster delivery?” and their CTA says, “rush over to see our Mother’s Day collection”. UncommonGoods’ strategy is simple: reach out to customers in a friendly tone. Give them a sense of acting now before it’s too late. Your email campaign shouldn’t push customers in the wrong way. It should give them a lasting impression to decide for themselves to act. 2. Personalization Total Annarchy, a newsletter for people who love writing, content, marketing, and business uses personalized emails not only to drive revenue and clicks from recipients. They grant their readers “love letters” to develop brand affinity and loyalty. Chief Content Officer Ann Handley writes longform content as an introduction in each of her newsletters. Handley wants her readers to get to know her as a person, not just as a marketer, speaker, or an author. You don’t have to write longform content on each newsletter like she does. But you can try other methods of personalization, like including the first name of each recipient on your emails. 3. Interactive Content You don’t want to leave your audience reading in a passive manner. That’s going to bore them. Bonobos, a male clothing line, lets their recipients select their size on their emails. Simple as that. Your campaign’s interactive content doesn’t have to be complex. You just have to find a way to capture your customers’ attention and let them interact with the email. Remember, consumers love when they can feel something. Additionally, the takeaway we can get from Bonobos is its attractive graphics. Visuals just don’t fail. There are more elements to a great email marketing campaign that aren’t discussed above. If you’re unsure about what approach to take, you can always contact a company that specializes in it to bring success to your business.
0 Comments
Leave a Reply. |