![]() Facebook is one of the most widely used social media platforms today. With millions of people using Facebook every day, there's a big chance your target market is somewhere out there looking for a business like yours. Completely aware of this possibility, Facebook designed its systems to be supportive of businesses that want to use their platform to reach out to a bigger crowd. When used properly, Facebook ads can give your business the opportunity to grow as you connect to more people that need your products or services. However, if used loosely, it can be a complete waste of time and money. Much like any other form of advertising, Facebook paid advertising is an investment. Every action while availing this business should be intentional and thought through. Anyone who intends to make the most out of it should do more than just dabble at it. They should know what they're doing to make sure the business reaps the most benefits out of it. You Can Definitely Do It Yourself The Facebook ads system is not only designed to be supportive of businesses, it's very user-friendly as well. A lot of online resources are available to help guide you through operating Business Manager, Facebook's page administration tool. Even the people behind Facebook offers crash courses to teach you about running ads on Facebook. But just like what was stated above, if you intend to make the most out of your investment on Facebook ads, you have to do more than mere dabbling. If you have a strong CPC advertising background, a solid familiarity with targeting and retargeting ads on Facebook, and the time and money to spend, then you can definitely do it yourself. If you don't, you might want to consider finding people who can. Why You Shouldn't Putting people dedicated to moving your business forward through calculated and proven methods will certainly increase your chances of making it big on Facebook. Get yourself an expert team that can help you with your digital marketing. They take care of your digital marketing concerns for you. Things like cost per click, impressions, cost per action, and click-through rate are just some of the things that digital marketing firms get into so you don't have to. This is an area in Facebook's ad system where you need some expertise. If you intend to conquer your own space on Facebook, get yourself a team of experts who know the ins and outs of these places. After the automation and digitization of business, the digital space became the next frontier for businesses. Think of Facebook as the biggest mothership in this space. Once you conquer your own space there, your business can be unstoppable. ![]() Prioritizing Focus Perhaps the biggest challenge for business owners these days is to look for that perfect team, help them understand your vision, goals, and customer base, and ultimately help your business take on new heights. Every business owner should know how to prioritize their focus. Getting a competent Facebook ads service team can help business owners put their focus on more important matters.
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Technological advancements today make it easier for business to implement marketing strategies. An email can serve a bunch of different uses. One of them is business communication. People will continue to use email for a long time. You can then expect them to give you some attention if you send them email newsletters on a regular basis. With that, One of the best ways to do so is through an email campaign. Email campaign management might be something you’ve heard before, and you should know that how to do it if you want a successful campaign. The Basics of Email Marketing and Email Campaigns Email marketing is a digital marketing strategy that involves sending a commercial email to groups of people. These emails are to persuade customers to engage with the business or company. It remains one of the most popular methods of digital marketing. Email campaigns are one of the most basic forms of digital marketing. This has to do with sets of emails sent during certain periods of time. The purpose of the email sent out may vary from businesses to business, but the main purpose often has to do with building up recognition towards a product or a service. A business that sends out email campaigns can see a lot of changes happen. This is possible when the quality of the email marketing stays consistent. Here are some of the common things that you can expect when your company engages in email marketing. An Increase Brand Recognition You can do a lot for your branding with email campaigns. Doing so will have people remember your brand even if they’ll only see it for a few seconds. When you send an email, you let people know that your company exists. If all goes well, people will engage with your business more. This means you have a better way to connect with these people too. A Way to Connect with Customers Those who browse the Internet also use email. With email marketing, you can reach a greater number of these people even if they’re not on social media. Email marketing also helps you stay in touch with your audience. When they are in need of your services, they will know how to reach you. More Profit and Opportunities Business owners need to divide their budget in the right places more than ever. That means business owners need to know where to put their money to where it matters. If the email campaign works well, you can focus all your marketing efforts there. Email marketing is a cost-effective way to get your brand around. Since everything is digital, you don’t need to spend too much to market your company. Email marketing also offers you a direct window to track your return on investments (ROI). That way, you will be able to get more from your money’s worth. These newsletters can become a gateway for opportunities. Recipients of these newsletters might be someone who can give you be partners with. You'll never know - it only takes the right person to see your email campaign. But for them to see it, you must start it. When you run a good email campaign, you can see your business grow. You will need to write engaging emails first. If you do need help in running an email campaign, you can always look at some digital marketing firms. Most of them offer email marketing campaign services to help you get started. ![]() What do all good businesses have? A website. And what do all good websites have? A web developer. Aspects such as your online presence are many times overlooked. You think to yourself; there are so many websites and social media pages out there, what difference would investing in mine make? Your online presence makes a world of difference for your business, and the number of websites and pages online should concern you. They're your competition, and the only get on top is to eliminate your competition. Here are a few things that web developers can do to help bring out the best in your website: They will optimize your website to be user-friendly Being "user-friendly" isn't limited to making sure that all links are working correctly and that there's a balance between text and graphics. Being user-friendly also encompasses making websites optimized for mobile browsing. Majority of people will look things up on their phones first before they even touch their computers. So, if you want to get ahead in the game, ensure that your websites are easy to navigate through using phones. Of course, you can do this on your own. But it's better to hire a professional web development company to do it for you. Web developers make your website a credible source Having a website establishes your credibility in the online world, especially if you're into business. People are particular about transparency and not having a website makes your presence opaque online, which makes you less credible. You don't need to pay an arm and a leg to have a good website; you can find an affordable web design company to get the job done. Their work includes making sure that your products, services, fees, shipping, and payment options are fully transparent and that the descriptions are fully detailed. Improve the transaction process The most significant factor in making a purchase is the transaction process. When paying for something online, as the consumer, you'd want to make sure that the money you send is safe and that you receive the product or outcome that you paid for. Web developers make the transaction process smoother and a lot less shady. You know a suspicious looking website at first glance, and you do your best to avoid it. In line with credibility, you need your website to have a transparent purchase method for customers to recommend your online business to their peers. ![]() E-commerce is all about investment; if you want consumers to invest in the products and services they buy from you, then you need to invest in your website to keep the customers happy. While web development may look like a hefty expense, the outcome is worth the money spent. Content is considered the heart of marketing, especially marketing done online. Unfortunately, sometimes it is placed in the backseat. Businesses are so focused on other tasks like emails, meetings, setting up the website etc., that they forget the importance of content. They forget its capacity to trigger emotions that could urge potential customers to buy or avail product and services. They forget how it can drive more customers to their physical shop and generate more sales. Well, there are some that do invest in getting web content writing services. However, the goal is not to generate income but just to make the most of the keywords in the hopes of getting high ranks in search engines results. Keyword stuffing, once and for all, is a misguided practice and could ruin your SEO. That is why it is encouraged to invest in getting a professional writer - either an agency or a virtual assistant. Check out the benefits of getting professional web content writers. Your Website Can Be a Source of Useful Information Hiring a content writer is easy. They’re just anywhere. Well-known websites are crowded with writers. But be careful. Some available virtual assistants and writers are still new in the industry. They can write, but there’s a doubt if they can write something useful. Your goal here is to entice readers to stay on your website and browse for a longer period of time. If your content is not informative and useful enough, you can’t expect the audience to linger long enough on your website, leaving your product or service unexplored. Imagine Your Website on the First Page of Google Search engine optimization is one of the best strategies if you want to generate more traffic to your website. But not all written materials on the web are SEO optimized. And it’ll be a waste if you just come up with blogs that won't help your search engine rankings, right? A good content writer knows what keywords to use and how to strategically place it on content. Transform Your Website Into an Income-generating Tool You read that right. Good content can encourage the audience to know you better. And if they do, there’s a bigger chance that they’ll be convinced to patronize your product and/or service. You cannot do this with a mediocre content writer who only copies ideas from others. Your content should be your voice, your brand. And you need to let your customer hear you the way you wanted to be heard. In short, let them know your branding. Your Content Is Done by Experts and Professionals Coming up with new content can be intimidating. There’s a lot of processes to go through like assessing your website, researching, and analyzing data - all for the purpose of coming up with a fresh idea. Good agencies’ writing services are composed of creative people. Different brains mean different perspectives. Also, they know how they can appeal to your target audience. You’ll be surprised how they can repurpose your materials that are already available on your website. Optimize Your Budget, Time and Space If you are working with a limited space, don’t have much budget for SEO, and no time to do write your own content, then that’s the sign that you need to outsource an agency or hire a virtual assistant. Summary In summary, hiring an agency or a virtual assistant to do the writing is ideal because they will understand what you need and they’ll know how to achieve it. Of course, they’ll ensure your satisfaction as well. The best part of it is that you don’t have to hire an in-house team. What do internet users look for when they enter a website? Content. They look for content. Majority of consumers prefer watching a video than reading, probably because watching a video takes less time, is more convenient, and is more stimulating to the senses. During the eighth Social Media Marketing Report, it was found that 60% of of social media marketers used video content in 2015 and a total of 73% of respondents planned to use it in 2016. Social media platforms and business websites are encouraged to use videos to disseminate information. In the context of social media, however, know that what appeals to people are whatever evokes their emotions. 76% of social media respondents said that they would share a video if it were entertaining or touched them. So, produce highly relatable videos with substance to encourage shares. Why Use Video Marketing? Studies have shown that in the years before, human attention lasted a good 12 seconds. But during the mobile revolution, it dropped to eight seconds. That's one second less than a goldfish! If the internet existed during the time of our grandparents, then lengthy and verbose posts would have been completely fine. But now, we need something that will quickly deliver us all the information we need, and we need to be entertained in the process. Hence the need for content video marketing. Better Conversion Also, you'll have the benefit of higher conversion rates. Videos convert visitors into customers. For brands, in particular, videos are preferred. It's the closest thing you'll get to a tangible object. Remember when Jollibee release their Valentines campaign on YouTube? They created a series dedicated to Filipino love stories entitled "Kwentong Jollibee" It started as an ad that you could skip to watch the video you looked for. But, since the ads were so intriguing and heartwarming, people streamed the entire thing. It set the bar for digital video marketing. Sales growth for the total of Jollibee more than tripled, Chickenjoy doubled, and Yum! Burgers quadrupled. To this day, they still put sticky notes on their burgers for words of encouragement, and it never fails to amuse customers. No wonder people keep coming back. Lets You Compete With Bigger Brands If you're a smaller brand who wants to imitate digital marketing giants like Jollibee, it's best to get a digital marketing agency to do your videos for you. Give them input on what campaign you want to release, and they'll strategize and do the work for you. Look no further, Coffeebot Digital Marketing Solutions is here to help you launch your next revolutionary video marketing campaigns. Lead Generation, the art and science of getting a person to give you their first big ‘YES.’ These leads trust you enough to provide you with their precious personal contact information in exchange for your company’s valuable offer. And while you can read case studies that show people racking up "lead lists" in the 100,000’s, generating even one lead is not a trivial endeavor. You need to build trust with every single person who visits your website to convert them from anonymous visitors to an identified, captured lead. In this guide, we'll give you the what, why, how, where, and when's of lead generation. What Is Lead Generation? Lead generation is the means of finding people (in this case 'leads') who could potentially become your customers right away or in the long run. “Finding” people implies finding information about people, such as their name, email address, mobile numbers, social media handles, all of which you can use to initiate a business relationship with them. You can generate leads organically through them willingly giving you their contact information or by spending money, depending on your resources. Pro-tip: you can outsource lead generation to a lead generation marketing agency. Why Generate Leads? Leads are potential customers. The more customers you have, the more likely your products and service profit. Lead generation is essential to your business and your businesses’ website because it creates enormous online traffic, and this leads to more sales, and more sales lead to higher conversion rates. With proper lead generation traffic, you are producing a target group for every searcher who is actively utilizing the internet to find a product or a service and to purchase it. This process was made simpler with Google making it easy to connect with all of the prospects who are looking for what you have to offer. You are given the opportunity to show how original and much better your business is in comparison to your competitors. When possible clients are actively looking for solutions, and your business stands out, the possibility of converting from a lead to client rises remarkably. If you have a quality lead generation process, it will aid in finding the right customers for your business needs. How Do I Generate Leads? There are endless ways to generate leads; you just need to get creative. You can get people to sign up for your newsletter, through lead generating marketing use social media to find prospects you can help, post a blog article on LinkedIn with an offer for a 15-minute consultation, get referrals from current customers, work with your network, attend a networking event, revisit closed/lost opportunities, implement an email sequence, write for a blog, etc. The possibilities are endless! Where Can I Store My Generated Leads? It can be challenging to collect leads when you need a potential customer to fill out a form; this is why we recommend automation tools to create a database of information. There are plenty to choose from such as HubSpot, Zoho Forms, Google Forms, Jotform, Wufoo, and TypeForm. When Should I Start Generating Leads? Now! Everyone is on the internet searching for things, buying products, and availing services. Get into the loop and start generating your leads. A website’s design is not all fashion, it’s also function. While you may not notice it, web design contributes to the overall function of a website, and trends allow professional web designers to present an easier way to navigate web pages. As with (quite literally) fashion, different trends come and go for web design. Amp up your website with these anticipated web design trends for 2019. ![]() Bold Colors Say hello to bright colors! Bright colors have been a trend throughout 2018, and it looks like it’s going to be carried out next year. Bold color choices and contrasting tones have been well-received online. Sites like Spotify, eBay, and Dropbox have solidified this trend in 2018. Though it’s popular among many websites, it might not always be the best option for all websites. It’s still advisable to stick to your brand’s branding guidelines. Animations Mini-animations and animations put on loop are on the rise. This makes for a very interesting web page, and gives your brand personality. Animations are also great for user experience! It allows web visitors to be more interactive with your website. You can also use animation to guide visitors on navigating your page. Websites that encourage interactivity are all the more necessary when viewed on mobile. This is where animations on loop are most useful--they provide smooth interaction with the user. It’s important to note that moving elements in your website aren’t limited to character graphics. You can also use movement in your website for engaging visual effects. ![]() Mobile Design In 2015, the number of mobile users surpassed desktop users, which means adaptable design is not only the norm, but a necessity. Mobile browsers can’t embrace full visuals on websites that aren’t optimized for mobile, meaning web visitors won’t be able to experience your website the way you intend for them to. Most images and animation won’t be clear, and text won’t be readable for your web visitors. Apart from adaptability, major search engines like Google require websites to be mobile-friendly, and won’t rank websites that won’t comply with this rule. So not only does your web design have impact on your ranking, it can cancel out your SEO totally. Summary
Trends are a way for web developers to improve website functions. While not all trends may be applicable to all websites, it’s a great way to gain insight on how your website can be fully optimized. If you need some help, there are several firms that offer professional web development at a low cost. The realm of business owners is steadily enjoying a rise in smaller businesses, more often than not, catering to their respective local communities. With that, digital marketing agencies are also working hard to adapt their services to accompany such businesses’ needs, making sure that their clients have just as much chance at conversion as any large corporation out there, if not greater. With that, what exactly can a local business expect when they hire a digital marketing agency? With our experience in digital marketing in Davao, catering to several Davao-born businesses, we have noted some particularly useful benefits. Social Media Posting Is More Consistent Post Quality No matter how cool or well-made a post is, your page as a whole won’t get much of a reputation if the posts that are to follow it are bland and/or of poor quality. Nothing turns customers off like a page that reels them in with a cool, intensely-produced video, only to serve them with subpar text posts after. With social media pages, it’s important to keep your posts consistent in terms of their quality as well as staying consistent with your brand. It doesn’t matter if not all posts are grand, what’s important is they all maintain a standard that fits with your business’s personality. Posting Schedule Apart from the posts maintaining a certain level of quality, posting times and strategically utilizing them help maximize post exposure, providing ample opportunity for engagement. While it may be easy to post away at random times, or even schedule posts with a scheduling software, an important factor is still missing and could be very easily neglected – constant tracking of insights and analytics. As with anything strategy-based, noting the optimal times to post certain types of material is vital to get the stats you want, and just as importantly, keeping up with the stats as they change with the rest of social media trends should be tended to, as well. Stronger Presence for Your Website SEO Helps Boost Result Ranking Apart from social media, a good digital marketing agency should also be able to supply your business with search engine optimization (SEO) services that help make sure your website is among the top results that pop up when potential customers are on the hunt. Well-researched keywords, both for your site’s blog posts and ad copy, ensure that your website’s pages appear with the right searches by the right people aka your potential customers. With that, you get the best possible chances for conversion. Website Design and Development Is Improved How your website is actually designed as well as how it’s built matters. Designs that are easy to navigate not only encourage your potential customers to explore your site, but it also makes indexing your website and checking for relevant keywords a whole lot easier as well. Digital marketing agencies spare business owners the burden of having to take care of such website aspects themselves which can be very time-consuming. Better yet, since it’s left in the hands of experienced professionals, any additional tips and tricks can be incorporated. Business Owner Is Left With More Time to Focus on Business Marketing, even on what are considered relatively casual platforms such as Facebook and Instagram, can take up a lot of time if you want to do things right. And with such tasks taken off your hands, as a business owner, you’ll have more time to tackle other things, such as improving your product and expansion. As a digital marketing and SEO agency in Davao, a city continuously growing and full of developing businesses, we understand the struggles of local businesses, especially those just starting out. But there’s nothing to worry about, if you partner with a reliable agency, your business is sure to adapt with the times, and better yet, flourish. ![]() A lot of business owners hold the notion that SEO isn’t necessary for small/local businesses. This is due to bigger businesses and bigger sites usually holding top rankings among search engine results. The truth, however, is that these businesses need SEO just as much, if not more than large corporations. Here’s why local search engine optimization should be part of any business website plan. Word-of-mouth Isn’t Enough Anymore Local businesses for the longest time have relied quite a bit on the power of word-of-mouth when it comes to spreading word about their business. Not to say that it doesn’t happen anymore, it still does, but with the changing social media algorithms and rise of paid ads online, relying on this organic and rather passive method of marketing. Nowadays it’s all about being active, and one of the best actions you can take as a business owner is to boost its visibility as much as possible, and to do so with the target audience most relevant to your business. Remember that you want to show up right when and where your target audience is looking. It Helps You Become More Accessible to Your Customers How many times have you experienced vaguely hearing about a shop or a restaurant and wanting to visit it, you go online to search for that particularly place but you still just can’t find what you’re looking for? Even if your website is all ready and set up with a great design and quality navigation, without SEO, you can’t expect it to appear early among search engine results. There’s a lot to be done with link-building and SEO-friendly content creation, but it all helps to make sure your website’s presence won’t go unnoticed. ![]() Helps You Build Your Brand Sure, you may have those loyal patrons who understand your brand and how worthwhile investing in your business is, but you have to remember that you’re trying to bring in new customers as well – customers who aren’t familiar with your business and its vision. With that, it’s important you gain these potential customers’ trust by showing them how reliable your brand is, and there’s no better way to do that than by having a good ranking in search results, which is very much achievable via quality SEO. You Really Get What You Pay for While SEO’s results may not me as immediately effective as say, PPC, even though you still pay a not-necessarily cheap price for it, know that it’s much more profitable in the long run. When you keep working on your SEO and do so safely (meaning you avoid the penalty-inducing “tricks”), rest assured that your improved ranking will stay that way for a long time, if not permanently. It’s not a pay-and-see-results-immediately effort, it’s something more long lasting and stable. Apart from these most basic benefits, SEO can offer so much more for small/local businesses. There are also a lot of other SEO factors to consider such as how responsive the web design is or how your website’s content is written. Investing in a trusted search engine marketing agency is the best way to experience such benefits and help your business inch further toward your goal.
Outsourcing tasks isn’t new and uncommon for any business, big or small. There are many aspects in your business that you and your employees do on your own. It’s always not an efficient way of allocating your time and human resources. Small and repetitive tasks will take away a significant chunk of time. Before you know it, you only have half of your working day left for the important things. Hearing the word outsourcing makes you think it's an additional burden to your budget. In truth, you’re actually saving money by not having to hire an in-house employee and pay for their benefits, training, and equipment. Now, you have more time to focus on core tasks that will generally improve your business. So what tasks can you pass to business process outsourcing companies? Here are some of them: 1. SEO Visibility is the bloodline of your website. Being too far in the search engine results pretty much means you don’t exist. Search engine optimization is quite technical and needs a lot of effort before you can see results. Startup and small business who don’t have a background on this may find it challenging. It’s better to seek help from an SEO expert to ensure that you are improving your visibility instead of harming it. 2. Web Design and Development A website is your business’ representation online, it’s your real estate. Without a functional website, your visitors can’t interact with your business. They won’t be able to navigate through your pages and view your products or services. That’s already a big detriment to possible sales. Aside from that, they are not going to trust a website that does not look professional. It reflects your brand and will give them an idea on how you’re going to handle their business. You have to able to already give them a good first impression to attract them into purchasing your product or availing your service. If you’re not a web developer or designer, then your best bet is to outsource one. 3. Social Media Nowadays, social media Is a highly influential tool for promoting businesses. That’s because a lot of people are using Facebook, Twitter, Instagram, and/or LinkedIn every day. What best way to get to them other than social media marketing? Of course, you won’t automatically have employees who are social media experts. And with all the load on their shoulders, do they honestly have the time? 4. Content Production Text, images, videos, audio, and etc. These will be the meat of your website or social media page. To attract your customers, your content must be entertaining and engaging enough. This can be time-consuming for your employees and especially if they to constantly brainstorm for ideas. 5. Customer Support As a small or startup business, you may not have enough resources to hire people to do customer support for you. Luckily, customer service outsourcing is a cheaper alternative that’s available for you. They’re only getting paid for the hours they’ve worked, and are already experts on the area. Training won’t be necessary anymore. Trusting other people to do an aspect of your business for you can be intimidating . All you need is to find a BPO company you can trust. Once you’ve got the hang of it, you’ll find out it’s definitely a more cost-efficient strategy. |