Lead generation marketing for small businesses means not only competing with other small businesses. It entails competing with brand giants as well. When you’re placed in the same arena as the industry’s biggest names, your brand can easily go unnoticed without the right marketing tools. Lucky for this generation’s businesses, social media is at an all-time peak. It’s become everyone’s haven for engagement. Social media marketing can be helpful for generating leads, but only if it’s done right. Given the vast competition among brands online, there’s still a slim chance you’ll get ahead… without knowing these tips. 1. Use Memes In Richard Dawkins’ words, the word “meme” originally meant to describe “a cultural idea or trend that circulates and grows in popularity”. Internet memes (just “memes” unless you’re a grandma) are basically anything—an image or a video—that can be used repeatedly for different setups where they are appropriate. You’ll find that a lot of content on the internet is filled with memes. That’s credited to their popularity, relatability and widespread circulation. Remember, however, that although using memes sounds like an easy way to get leads, it only works if it’s appropriate for your brand. Use memes sparingly and continue creating original content. 2. Know Which Platforms Your Audiences Are on When you’re exploring ways to market online, chances are you’ll think about signing up and posting on all platforms. After all, more publicity means more chances of generating leads, right? Not really. Each social media platform is built differently. You can't market the same product to someone reading an article on LinkedIn about productivity as someone viewing Snapchat Stories in the afternoon. Facebook is a decent place to start, especially because there are over 2 billion active users as of 2017. Facebook also has plenty of tools for advertising which can guarantee you a high ROI with the right strategies. Find out what other social media platforms your target audiences use, and then build your strategies around those networks. 3. Automate Your Posts Your company’s online presence thrives through constant posting and engaging with your community. The more you grace users with quality content, the more likely you will generate leads. If creating content for your business isn’t time consuming enough, posting them one by one on social media networks can mean double-time for you. Fortunately, you can schedule your posts and social engagements such as likes and shares. 4. Hire a Lead Generation Company When your business is running on a tight schedule, sometimes it pays to outsource your social media needs. Watch your business thrive online when you see results not just with increasing followers, but also engagements. There are different methods for lead generation and social media marketing is one of your brand’s best bets. You can get creative with your methods and strategies. If you’re still feeling unsure, hiring a local business lead generation company is also a good idea.
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