Lead Generation, the art and science of getting a person to give you their first big ‘YES.’ These leads trust you enough to provide you with their precious personal contact information in exchange for your company’s valuable offer. And while you can read case studies that show people racking up "lead lists" in the 100,000’s, generating even one lead is not a trivial endeavor. You need to build trust with every single person who visits your website to convert them from anonymous visitors to an identified, captured lead. In this guide, we'll give you the what, why, how, where, and when's of lead generation. What Is Lead Generation? Lead generation is the means of finding people (in this case 'leads') who could potentially become your customers right away or in the long run. “Finding” people implies finding information about people, such as their name, email address, mobile numbers, social media handles, all of which you can use to initiate a business relationship with them. You can generate leads organically through them willingly giving you their contact information or by spending money, depending on your resources. Pro-tip: you can outsource lead generation to a lead generation marketing agency. Why Generate Leads? Leads are potential customers. The more customers you have, the more likely your products and service profit. Lead generation is essential to your business and your businesses’ website because it creates enormous online traffic, and this leads to more sales, and more sales lead to higher conversion rates. With proper lead generation traffic, you are producing a target group for every searcher who is actively utilizing the internet to find a product or a service and to purchase it. This process was made simpler with Google making it easy to connect with all of the prospects who are looking for what you have to offer. You are given the opportunity to show how original and much better your business is in comparison to your competitors. When possible clients are actively looking for solutions, and your business stands out, the possibility of converting from a lead to client rises remarkably. If you have a quality lead generation process, it will aid in finding the right customers for your business needs. How Do I Generate Leads? There are endless ways to generate leads; you just need to get creative. You can get people to sign up for your newsletter, through lead generating marketing use social media to find prospects you can help, post a blog article on LinkedIn with an offer for a 15-minute consultation, get referrals from current customers, work with your network, attend a networking event, revisit closed/lost opportunities, implement an email sequence, write for a blog, etc. The possibilities are endless! Where Can I Store My Generated Leads? It can be challenging to collect leads when you need a potential customer to fill out a form; this is why we recommend automation tools to create a database of information. There are plenty to choose from such as HubSpot, Zoho Forms, Google Forms, Jotform, Wufoo, and TypeForm. When Should I Start Generating Leads? Now! Everyone is on the internet searching for things, buying products, and availing services. Get into the loop and start generating your leads.
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