What do internet users look for when they enter a website? Content. They look for content. Majority of consumers prefer watching a video than reading, probably because watching a video takes less time, is more convenient, and is more stimulating to the senses. During the eighth Social Media Marketing Report, it was found that 60% of of social media marketers used video content in 2015 and a total of 73% of respondents planned to use it in 2016. Social media platforms and business websites are encouraged to use videos to disseminate information. In the context of social media, however, know that what appeals to people are whatever evokes their emotions. 76% of social media respondents said that they would share a video if it were entertaining or touched them. So, produce highly relatable videos with substance to encourage shares. Why Use Video Marketing? Studies have shown that in the years before, human attention lasted a good 12 seconds. But during the mobile revolution, it dropped to eight seconds. That's one second less than a goldfish! If the internet existed during the time of our grandparents, then lengthy and verbose posts would have been completely fine. But now, we need something that will quickly deliver us all the information we need, and we need to be entertained in the process. Hence the need for content video marketing. Better Conversion Also, you'll have the benefit of higher conversion rates. Videos convert visitors into customers. For brands, in particular, videos are preferred. It's the closest thing you'll get to a tangible object. Remember when Jollibee release their Valentines campaign on YouTube? They created a series dedicated to Filipino love stories entitled "Kwentong Jollibee" It started as an ad that you could skip to watch the video you looked for. But, since the ads were so intriguing and heartwarming, people streamed the entire thing. It set the bar for digital video marketing. Sales growth for the total of Jollibee more than tripled, Chickenjoy doubled, and Yum! Burgers quadrupled. To this day, they still put sticky notes on their burgers for words of encouragement, and it never fails to amuse customers. No wonder people keep coming back. Lets You Compete With Bigger Brands If you're a smaller brand who wants to imitate digital marketing giants like Jollibee, it's best to get a digital marketing agency to do your videos for you. Give them input on what campaign you want to release, and they'll strategize and do the work for you. Look no further, Coffeebot Digital Marketing Solutions is here to help you launch your next revolutionary video marketing campaigns.
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