Lean seasons are nothing new for anyone who makes a living working online. It doesn't discriminate; it doesn’t care if you are a freelancer or the owner of an established digital marketing firm. Everybody has had their fair share of moments when the influx of foreign clients slow down to a trickle. So what do marketers do to keep themselves afloat during such trying times? This is when they start focusing inward and promote their services locally. BPO companies usually market themselves to companies and entrepreneurs from other countries. However, it never hurts to maintain a steady supply of clients based in local areas. It's a good idea to think of them as a business safety net. Imagine if a graphic design firm has finished all their projects with all or most of their overseas clientele, and they decide to part ways and move on. It's a given that their income will be a little bit lower. But at least they'll have a steady flow of money coming in. After all, the foreigners may be gone, but the locals are still there. There are quite a bit of benefits to reap from having customers from your own city, the most notable of which are: In most cases, they are easier to deal with. There are no time zones that need adjusting to (unless they're a frequent flyer). Miscommunication won't be much of an issue, because:
Having clients from your area builds your reputation with the local community. And if you have a good reputation, you'll have no problem with getting new customers to work with. It's a mutualistic relationship--if you help their businesses, they'll help yours too. In a way, it helps you save some money meant for advertising. Clients both current and previous can recommend you to their other entrepreneur friends who are looking to outsource. But of course, it still helps to invest in ads once in a while. You can, for example, start a Facebook ad campaign aimed for a local audience. The social media platform's geo-targeting feature is very helpful in this regard. You'll also want to use more local-related keywords for your SEO strategy. While outsourcing companies always want to be known to global audiences. it's always a good thing to have some local exposure. It gives you more long-term security, and lets you build a network of people who can help you out in the future.
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