Google is no longer just a search engine nowadays. As its popularity skyrocketed over these past few years, people use the word “Google” as a noun, verb or even an adjective. Truth be told, Google is one of the reasons why we’re thankful for the internet. You can find all types of content on this platform, no matter how useful or useless. But if you’re running a business, how can Google help you? Go ahead and sip on your coffee, you unconvinced human being. But really. One thing that makes Google so effective for businesses is its advertisements. Google Adwords is one of the most popular ways to be found by your local market. To Advertise or Not to Advertise Advertising on Google, like other types of digital marketing schemes, has its own pros and cons. But if you’re planning to have a localized digital marketing campaign, Google’s advertising campaigns can be of help. Here’s why you should consider this scheme: 1. It’ll show your business to your customers during the right time When was the last time you “Googled” the nearest pizza place in search for a nice place to get dinner? Last month? Last week? Last night? Whether you’re a serial food place searcher like me or not, making sure that your business is on Google’s first page when your customers look for it increases your chances of boosting your sales. One good thing about Google advertising is that people usually make searches with the intent to buy something. If you create your ad campaign with the right keywords and phrases, you can increase brand awareness and sales at the same time. 2. You can set your own budget Like Facebook, you can set a maximum budget for your campaign. You can even do this daily to ensure balanced exposure of your ad to your potential clients. This helps business owners get better grip on their budget. Aside from that, you only pay Google when your ads are clicked by the user. This ensures that there is enough interest in your audience before you pay for anything. It is up to your ad copy then to convert the searcher into a customer. 3. Localized Google’s algorithm and features makes localized searching easier. If you’re running a business with an intent to attract local customers, Google ads can help your business grow. But remember that using the right strategy and working with experts is important if you’re planning campaigns. You can consult a digital marketing expert or work with a business outsourcing company that can guide you in advertising. Of course, the DIY route is always available, although it does not necessarily promise dramatic increase in sales on the get go. Remember that when it comes to business development, one of the best ways to sell is through social listening. Think like your customer so you can sell to them. When you know what they need and when they need it, it’s easier to present your business as the best solution to that need.
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