Social media is now more than posting photos about your vacation or reaching out to friends. If you’re an avid social media user, you also know by now that you can also use it to promote your business. But if there’s one thing you need to know about social media, it is that it never stays the same. It is always shifting, always growing and always catering to the ever-changing preferences of its users. If you have business development in mind when jumping into social media, there are a couple of things you need to be aware of. Reaching People Will Not Be As Easy Anymore (On Facebook At Least) As reported by Forbes, companies might have to work harder to reach more people. Facebook has recently released the “Explore Feed” where posts from companies will be located instead of posted on the timelines of users. It was released in several countries and is expected to be applied on all accounts soon. This can be both good and bad news for companies. The creation of Explore Feed makes it helpful for companies who advertise on Facebook to make sure that their ad stands out. However, this also means that all your other content that are not ads might have a significantly lower reach. You’ll Need Videos Videos are the new currency of the internet. In fact, Cisco estimated that approximately 82% of internet traffic will be video on 2018. If there is anything that this number is telling us, it is that video could be the next big thing for businesses if they want to remain competitive. Videos can be used for social media marketing advertisements. In itself, videos are typically much more entertaining and allow viewers to absorb and retain information. Imagine how having the right type of content (video) and message can benefit your business! Identify Objectives Better This is actually one of the basics of social media management for business. It is also one of the things that’s often neglected or forgotten about. As social media becomes more competitive, remember to reassess where you are currently at in your social media marketing campaign. Take a step back and set definite social media goals and see how you can measure them. The general problem about social media for business nowadays is bridging the gap between sales and social media statistics. You can do social media right by making sure that you have the right ways of measuring your success. Be specific in your goals. Create a specific timeline towards reaching them and make sure that the growth in your social media account is translated on your sales.
At this point, it is safe to say that social media is only about to get bigger. It isn’t bowing out of the marketing scene anytime soon. But it is also changing which is why entrepreneurs should make an effort in their social media campaign to stay relevant and competitive. Social media management is something that can be done by businesses on their own. But if you’re an entrepreneur who isn’t as knowledgeable about social media, working with a company that offers social media optimization services is definitely the way to go. Until you get the success that you want, remember to be patient and consistent in your social media efforts. They do pay off in the end.
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