What is the first thing that comes to mind when you want to advertise your new local business on the Internet? Let me guess--make a page on Facebook, right? It’s a good start, actually. Facebook’s got a lot of features that you need in order to start marketing yourself online and do business, too. You can post pictures, message people, make sponsored advertisements, and so forth. Facebook has, more or less, the whole package. Everything’s nice and comfy when you’re still starting out. Your page and posts are getting a lot of likes from your friends and their friends. You’re having a grand time answering curious folks in your inbox. You even fool around a little and make funny comments with your followers. So it’s all good. More people know about your business now, and so it starts to flourish. But that’s also when things begin to get a little rough. This is when tricky part of using social media for growing businesses. See, a busy business means a busy owner. You might find yourself forgetting about your Facebook page. You won’t post that much anymore, and you may start neglecting your inbox and then the messages will start piling up. As a result, you lose the “magic” that brought you those followers in the first place. How are you going to bring that back now? Of course, you could hire someone for the job and do things in-house, but that could cost you quite a bit, being a new business and all that. Inhouse employees mean more to worry about for the payroll, taxes, benefits, insurance...you get the point. And if you want them to work in the same place as you, you have to answer yet another problem: Do you have space for one more worker? Now you’re starting to realize why there are a lot of people out there who outsource social media management and marketing. When you let a pro take the wheel of your Facebook page, you’re going to realize that there’s more to social media than just interacting with followers. There’s actually a bit of strategizing involved! They’ll introduce you to features you never even thought about exploring--like page insights, which let you study your followers’ behavior on your page. They can figure out the best time to post, the most effective kind of post, and so much more. Simply put, they’ve probably got more knowledge on social media than you, and, more importantly, know how to put it to good use. So why exactly should you get someone from the outside to manage your social media for you, again? It’s because they can help bring the magic back to your page. And since you’re running a local gig, what you’ll want is a fellow local to do the job. They have a better understanding of how to reel in more folks because they can relate with the target market better than a foreigner can. So, for instance, if you’re in Davao City, get a social media agency in Davao City. Easy peasy, right?
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