![]() With the advent of social media, many companies have seen its wide potential compared to traditional advertising. Among them, Facebook rose as the top social media platform. We use it to chat with friends and share photos or videos on a daily basis. This is why business owners, with the help of their digital marketing specialists, employed Facebook marketing strategies to increase their traffic and sales. If you are one of those businesses, this article will share the basics on how to start a Facebook marketing strategy. In each of these steps, you may need a digital marketing specialist to provide you some assistance. They are experts on increasing brand awareness, promoting company products or services, and driving prospects to conversions. Digital marketing specialists have the job to initiate efficient marketing campaigns online, and to materialize business goals into actual successful marketing campaigns. They are skilled at evaluating the consumers’ needs in the market, and will analyze how and where to acquire knowledge on consumer trends and demands. 1. Determine your Goals Behind every strategy, there is a goal. You must determine what you want to achieve out of your Facebook page from the very beginning. Did you want to increase overall exposure and awareness of your brand? Create an engaged community to do business with you? Share your knowledge on a subject matter? Gather leads through Facebook? Or to simply sell directly? 2. Do your Research Never come to the battle unprepared, you may have your goals, but you must also know how to achieve them. Your assignment is to identify your audience and where they spend their time. Know who your competitors are. What strategies do they use? What tone do they use on their page? By looking at several Facebook pages, you will get an idea on how to stand out. Facebook is changing every day; and that is no exaggeration. It is vital to inform yourself with the latest techniques and trends so you know what is working and what is not. 3. Build your Schedules You have now a clear goal in mind. It’s time to craft a plan that will lead you towards its realization. How will you achieve them? Make sure to monitor your activity level and marketing budget to support that goal. Make an activity calendar to organize what you will post daily, weekly, and monthly. You can do this by using a simple Excel spreadsheet. This is to help you update your activity to improve content and be consistent with your posting. 4. Measure your Progress Examine the numbers on your page to trace the progress of your Facebook marketing strategy. Are your efforts leading you towards your goals? Learn how to use Facebook Insights so you can understand which techniques are effective and which are not. You may also see how many people are interacting with your content through likes, comments, shares, etc. by sorting your posts by Engaged Users. ![]() Now you know the basics on how to start a Facebook marketing strategy, time to commence your business success on Facebook. Don’t forget to give yourself a break from time to time for doing a good job. Good luck!
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