Have you ever noticed an influx of emails in your inbox from companies that you've probably never even heard of? Or emails that present themselves as ads that are almost optional to your inbox from big companies like Facebook or Google? These are all email marketing campaigns, not to be mistaken for propaganda. An e-mail marketing campaign is defined as a series of emails a business uses to communicate with current and potential customers. E-mail marketing campaigns are being used to persuade customers to engage with the company and eventually do business with them. Email campaign services are an essential part of digital marketing. What are things that you should never overlook when running an email marketing campaign? You're about to find out. Never Underestimate the Power of Visuals Gone are the days where a text ad was enough to catch our attention. Now, we need some form of color or a moving object to pique our interest. And the more interactive that visual is, the more effective it is in making a conversion from the customers end. Make It Easy on the Eyes Your email should be easy to read; it's as simple as that. Don't attach 500-word paragraphs with no line breaks because we can assure you that nobody has the patience to read that, especially on a space like the internet where we can get anything and everything as quickly as possible. And don't make your visuals obnoxious either, brighter doesn't always mean better. Key takeaway: keep your email visually pleasing. Be Informative But Don't Give Away Too Much The reason why you're running your campaign is to get people to visit your website. If you give away too much information, they'll disregard the email entirely, and you would have run your campaign for nothing. Leave something to the imagination, we all like a little bit of mystery, after all. A Call to Action What's the use of your email marketing campaign if you don't attach a sense of urgency? While this may seem psychologically manipulative -- and technically it is -- it's the best way to get whomever you sent that email to to visit your site and browse through your products or services. The consequence of running such a campaign would, of course, be to increase your sales. Need help running your email marketing campaigns? Finding ways to make your email customer support more effective? Leave us a message. We'd like nothing more than to help.
0 Comments
Leave a Reply. |