Facebook ads and Google Ads are two platforms that serve different functions. But even as these two giant companies were always sized up against each other, it’s undeniable that both running ads on Facebook while advertising on Google is beneficial for business, no matter how big or small it may be. It’s possible, and it just needs the right targeting to make it successful. In fact, there are ways to bring them together to drive traffic and convert leads. Here’s How You Can Use Paid Social and Paid Search to Your Advantage: Keep your messaging consistent Campaigns are easier to find if keywords are used consistently over Facebook ads and Google ads. Although SEO is proven effective when it comes to keyword search, having the same messaging on Facebook makes sure that you cover all bases. Sticking to a consistent message gets a hold of your leads to follow you across these platforms. Maximize reach and brand awareness If reach and brand awareness is your goal, Facebook and Google ads give the best combo. You can use the Search Network on AdWords to give you a spot on the front page, and the audience may be redirected to Facebook, where you can be creative and make content more personal. Through its various display options to express your brand, or to make it relevant to your ad audience. It might seem overwhelming for a while if you’re new to targeting ads on Facebook and Google. But with a little trial and error, you’ll learn more on what strategies work best for your campaign. Hiring the expertise of a digital marketing firm can execute the campaign you need without the hassle. Our company offers online advertising services such as Facebook and Google ads, and other options that can help boost your business as well. Contact us at Coffeebot Solutions today!
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