If you want your small business to get introduced to more people, setting up a social media page on Facebook is the way to go. Doing this helps you increase your brand awareness, reach your target audience, and bring value to your loyal customers. But after creating your page, what actions should you do next? Starting your social media journey is not the easiest especially if you’re new, but after a bit of exploration you’ll get the hang of it. Here are four steps on how to launch your Facebook social media for businesses. Complete Your Social Media Profile Maximize use of your social media page by completing every field of information needed. It’s important to fill out your contact details, address, and profile photos so your business can easily be recognized. Don’t forget to also include the ‘About/Bio’ section so any visitor can grasp what your business is about in a few paragraphs. Fill Out Message Prompts on Inbox With over 20 billion messages being sent every month, Messenger is now the preferred platform when reaching out for customer service. When interested customers send a message through your page, a personalized message gives a sincere impression to your business. You can customize this via your business page, click on Settings, and click on “Messaging.” And if you want more options in customizing messages, setting up a chatbot makes this process even easier. ![]() Plan and Publish Content Depending on what your social media goals are, putting out content should align to your brand voice and consistently deliver depending on your target audience. Creating a social media calendar can give you a bigger visualization on how to organize your content. It also pays to know what are the best times to publish your posts. Analyze Insights If you want your social media presence to be sustainable long-term, keeping an eye on your metrics will help you track what strategies work for your page based on data. Some factors to look out for are: awareness, engagements, and return of investment (ROI). Knowing these factors will serve as a guide on how to come up with better content in advance. If you’d rather let an expert handle social media marketing management for your business, Coffeebot Solutions is a digital marketing agency in Davao City that can deliver results for your social media success.
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